How does one sell SECURE Off Plan homes in Thailand?

If ever there was a case of ‘chicken and egg’, this is the one. With just over 50% sold at all three sites the developers behind X2 Resorts and Residences are about to announce a construction start date. Now we all know that if we want to buy at the lowest possible prices in Thailand we have to buy at the prelaunch stage. But of course, with all the death and destruction we have all witnessed in recent years where prelaunch sites stay as just that, would any of us take that risk any more?

Let us assume none of us want to take that risk and that we would rather wait until after construction starts, well honestly is that any true sign that the site will get fully completed? No, so once again even 3 months into construction we are going to be taking a risk. So how does one manage to buy off plan without risk, and how does one sell off plan to buyers and assure them there is no risk?

X2 Resorts and Residences are, unbeknown to many, part of a very very large Hotel & Resort Company who don’t just develop resorts and homes, they also offer full consultancy services, feasibility studies, JV, full management and operations etc. In turn this whole operation is part of/aligned with Thailand’s biggest Property Company. In fact, unbeknown to many the X2 Residences brand is the most secure off plan development in Thailand. I can say that with total confidence and can prove as such should anyone wish to challenge that claim as I know all the companies who are behind X2, and believe me we are talking as big as it gets in Thailand.

But still, this is all just talk. How does one actually make buyers see that now is their last chance to buy at prices that of course are going to be 20-30% below those at site completion? How does one manage to convince the market place that this is a very genuine and real opportunity that if not acted upon will result in disappointment?

Of course a lot of what I am asking here is Rhetorical, but I would be interested to hear from any brokers both Thailand based and overseas based who truly believe they can crack such a nutty market.